Marketing Planning ProcessMarketing Planning Process
The Study Text provides all the knowledge required for the Marketing Planning Process unit.
The Study Text covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. Features include:
- information presented in bite sized pieces
- worked examples, theory and real world case studies
- tips on assignment best practice
Our complementary suite of study tools will provide you with a choice of study materials for all stages of study and provide a solid grounding to assist with exam preparation.
For eBook download instructions and further information including download and printing restrictions click here