CIM Diploma in Professional Marketing

The CIM Level 6 Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. With BPP you can focus on the skills required to manage the marketing function.

Developed for those who are in marketing position and are looking to further their career, this qualification will equip you with the relevant and contemporary knowledge, skills and understanding of key marketing techniques that will not only enable you to make informed strategic decisions but will also help you to grow your reputation as a professional marketer.

The first thing to do is see if the CIM Level 6 Diploma in Professional Marketing is the correct level for you to study. You can do this by exploring the entry requirements below and also completing the diagnostic tool, which can be accessed via the tab on the right. Once you complete the diagnostic tool you will be presented with a result, which you can email to Programme Leader, Steven Hurst,, to discuss further options.

Key details:  Dates and prices | Ways to study

*94% pass rates based on all students who studied Certificate in Professional Marketing and CIM Diploma in Professional Marketing with BPP Professional Education and sat the April 2015 exams.

Key Information

  • Study via BPP’s innovative Online Classroom Live
  • Access to a student Online Virtual Learning Environment with learning materials
  • Study tips and exam preparation advice
  • Tutors with significant professional marketing experience bringing real-world scenarios to the classroom
  • Dedicated 1-2-1 support for the duration of the programme

Who is it for?

This recognised CIM qualification is aimed at marketers who are currently in marketing related operational, supervisory or management roles looking to build their practical skills and broaden their strategic perspective.

What you will learn

Successful completion of three modules, (two mandatory and one elective) will lead to the CIM Diploma in Professional Marketing.

If you wish, you can study for one module at a time as a self-contained award, which can be built up to attain the full certificate later.


Strategic Marketing (Mandatory) – An understanding of situation analysis and an introduction to techniques for assessing external and internal environments to enable decision making. You will learn the strategic marketing planning process, including how to evaluate and implement it through effective management of resources.

Mastering Metrics (Mandatory) – An examination of the role of marketing metrics and how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. You will learn how these techniques, aligned to business objectives, can establish and determine marketing effectiveness.

BPP currently offer the following elective:

Digital Strategy – The importance of analysing the macro and micro-environments to enable organisations to assess the impact of the disruptive digital landscape in delivering objectives. You will learn how the management of digital channels and the application of key digital measures help to achieve business objectives and meet the overall strategic plan.

Tuition and support

BPP is an accredited CIM study centre, so you can expect the best tuition from both an academic and a real business perspective. To support you through your studies you’ll get 24/7 access to the BPP virtual learning environment (VLE), where you will be able to listen to recorded lectures, download learner notes, gain assessment advice, access additional study resources and contact other leaners via the online learning forum.

How you will study

Online via BPP’s Online Classroom or Online Classroom Live.


One three-hour examination, based on a marketing plan for your own organisation that you have prepared, and a combination of work-based assignments and/or e-portfolios, depending on the modules you choose.

How long will it take to study?

The CIM recommend 130 – 150 notional learning per module. Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria and includes:

  • Guided learning hours
  • Practical and work-based learning
  • Assessment preparation time
  • Assessment time

Each module takes 11 sessions to complete, working towards the CIM assessment session. There are three assessment session each year –









The full diploma will take 9 – 12 months to complete.

CIM courses tailored to your organisation

Your business can get even more out of our teaching with a tailored CIM course for groups of eight or more. The BPP group of companies are the sole provider of education and training for some of the world's largest companies. If you would like to book a CIM course for your business contact our Client Services Team.

Start dates & prices

CIM Diploma in Professional Marketing

There are various start dates for each module throughout the year.

See all dates and prices

See for details.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • Any relevant Level 4 qualification.
  • Foundation Degree in Business with Marketing.
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
  • Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6.

Please call our admissions team to for help and guidance on 03331 224 045

See dates & fees

National via Online Classroom and Online Classroom Live

Online Classroom

(Available for all modules)

Online Classroom is ideal if you want the flexibility of studying whenever and wherever you want combined with the support of a dedicated tutor. Study at your own pace, with access to the library of online content which includes a comprehensive suite of online lectures and the ability to interact with your tutor and fellow students through our online forums.

Online Classroom Live

(Available for mandatory modules)

Our award winning Online Classroom Live allows you to study wherever you have internet access and as the live, interactive sessions are all recorded you can watch any you miss. You are also supported by a library of online content which includes a comprehensive suite of online lectures.

  • Structured learning
  • Study wherever you have internet access
  • Live, interactive sessions
  • Interaction with your tutor and other students
  • Watch the recordings if you miss a session.
  • Access to your learning materials, including lesson notes, case studies, recent Marketing news via our Virtual Learning Environment