CIM Certificate in Professional Marketing

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the aspiring or practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. With BPP you can develop your marketing knowledge to become an even more effective marketer.

Developed for those who are in marketing and are looking to progress their career, this qualification will give you the knowledge, skills and understanding required to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will not only enable you to understand the wider role of marketing but will also help you build your credibility as a professional marketer.

The first thing to do is see if the CIM Level 4 Certificate in Professional Marketing is the correct level for you to study. You can do this by exploring the entry requirements below and also completing the diagnostic tool, which can be accessed via the tab on the right. Once you complete the diagnostic tool you will be presented with a result, which you can email to Programme Leader, Steven Hurst,, to discuss further options.

Key details:  Dates and prices | Ways to study

*94% pass rates based on all students who studied Certificate in Professional Marketing and CIM Diploma in Professional Marketing with BPP Professional Education and sat the April 2015 exams.

Key Information

  • Study via BPP’s innovative Online Classroom Live
  • Access to a student Online Virtual Learning Environment with learning materials
  • Study tips and exam preparation advice
  • Tutors with significant professional marketing experience bringing real-world scenarios to the classroom
  • Dedicated 1-2-1 support for the duration of the programme

Who is it for?

The recognised CIM qualification is aimed at the aspiring professional marketer and is ideal for those working in marketing support roles, such as the marketing assistant. The qualification is also suitable for those whose current job encompasses elements of marketing or anyone wishing to gain knowledge and skills to succeed and progress with a career in marketing.

What you will learn

Successful completion of three modules, (two mandatory and one elective) will lead to the CIM Certificate in Professional Marketing.

If you wish, you can study for one module at a time as a self-contained award, which can be built up to attain the full certificate later.


Marketing (Mandatory) – An understanding of the importance of marketing’s role in driving success and delivering results. The role and function of marketing is explored in some depth, along with influences on customer behaviour. You will discover what influences affect marketing decisions and will be able to apply and adapt the marketing mix.

Integrated Communications (Mandatory) – The many and varied ways of communicating with customers, in order to build and maintain sustainable relationships. You will discover the importance of product and brand management and be able to apply the communications mix to different contexts.

You will then have the choice of two electives:

Customer Experience – Recognise how deeper knowledge of customer requirements within different contexts allows organisations to deliver expectations in a consistent way. You will discover customer experience frameworks and be able to highlight effective monitoring and measurement techniques.


Digital Marketing – Appreciate the importance of the ever-evolving digital landscape and understand how to develop skills to improve digital marketing effectiveness. You will discover the skills and tools required to support and enhance marketing activities.

Support and tuition

BPP is an accredited CIM study centre, so you can expect the best tuition from both an academic and a real business perspective. To support you through your studies you’ll get 24/7 access to the BPP virtual learning environment (VLE), where you will be able to listen to recorded lectures, download learner notes, gain assessment advice, access additional study resources and contact other leaners via the online learning forum.

How you will study

Online via BPP’s Online Classroom or Online Classroom Live.


One two-hour examination and a combination of work-based assignments and/or e-portfolio, depending on the modules you choose.

How long will it take to study?

The CIM recommend 130 – 150 notional learning per module. Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria and includes:

  • Guided learning hours
  • Practical and work-based learning
  • Assessment preparation time
  • Assessment time
  • Each module takes 11 sessions to complete, working towards the CIM assessment session. There are three assessment session each year:









The full certificate will take 9 – 12 months to complete.

CIM courses tailored to your organisation

Your business can get even more out of our teaching with a tailored CIM course for groups of eight or more. The BPP group of companies are the sole provider of education and training for some of the world's largest companies. If you would like to book a CIM course for your business contact our Client Services Team.

Start dates & prices

CIM Certificate in Professional Marketing

There are various start dates for each module throughout the year.

See all dates and prices

See for details.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4

Please call our admissions team to for help and guidance on 03331 224 045

See dates & fees

Study locations

National via Online Classroom and Online Classroom Live

Online Classroom

(Available for all modules)

Online Classroom is ideal if you want the flexibility of studying whenever and wherever you want combined with the support of a dedicated tutor. Study at your own pace, with access to the library of online content which includes a comprehensive suite of online lectures and the ability to interact with your tutor and fellow students through our online forums.

Online Classroom Live

(Available for mandatory modules)

Our award winning Online Classroom Live allows you to study wherever you have internet access and as the live, interactive sessions are all recorded you can watch any you miss. You are also supported by a library of online content which includes a comprehensive suite of online lectures.

  • Structured learning
  • Study wherever you have internet access
  • Live, interactive sessions
  • Interaction with your tutor and other students
  • Watch the recordings if you miss a session.
  • Access to your learning materials, including lesson notes, case studies, recent Marekting news via our Virtual Learning Environment