MSc Marketing
The BPP MSc Marketing is a masters course for any graduate looking to hit the ground running in a marketing position. A comprehensive professional course, it equips you with the relevant knowledge and practical abilities to excel in this fast-evolving industry.
The qualification will improve your employability in the major marketing disciplines – including brand management, product development and marketing strategy. A choice of electives in contemporary subjects such as digital marketing, creativity and innovation allows you to specialise in areas shaping the marketing world today.
This degree is awarded by BPP University College.
Key Information
- A firm grounding for developing the skills and competencies essential for managerial effectiveness
- Opportunity to specialise in subjects such as HR or project management with our choice of elective options
- Teaching provided by a mix of academics and industry experienced practitioners offering you genuine professional insight and robust academic teaching
- A high degree of student-tutor contact time provided through small group sessions
- Personal tutor support and guidance to increase your confidence and assist you in realising your potential
- A career development scheme integrated within the programme schedule to help nurture your managerial skills essential for your professional development
- Opportunity to specialise in subjects such as HR or project management with our choice of elective options
- Opportunity to specialise in a range of business disciplines
- Opportunity to gain valuable work experience by participating in the Academic and Career Skills programme with a 6 month work placement
- Extensive e-learning support, including podcasts from lectures and interactive self-testing opportunities
How the programme is taught
You'll benefit from a contemporary programme geared towards the realities of working as a modern manager. The MSc Management consists of a highly effective combination of lectures, small group sessions and online learning.
More details about the programme can be found in the programme specification handbook.
The small group sessions, in particular, have a strong emphasis on student-centred learning, involving practical skills sessions to prepare you for what it's really like to work in a management role.
In a typical week you can expect 90 minutes of lectures and 90 minutes of small group sessions for each 15 credit module. You'll also find further support at your fingertips through the Business School's Virtual Learning Environment (VLE). You will work alongside people from diverse backgrounds, including experienced industry professionals, all within a business-orientated environment.
We focus on developing your professional skills so you can transfer management concepts into real life. A wide variety of activities are used to support your learning, including:
- Interactive lectures
- Video and written case studies
- Individual and group exercises, both face-to-face and online
- Presentations by visiting experts
- Engagement with a range of professional and academic materials
- Management skills sessions, including presentations, board room discussions and simulations
Once qualified, you will enjoy the confidence to apply your highly relevant knowledge and skills to a wide range of managerial challenges
The course is divided into three stages. If you decide not to continue after Stage One (four months) you'll still be awarded a Postgraduate Certificate in Management – an excellent foundation for future success. Stopping after Stage Two (eight months) achieves a Postgraduate Diploma in Management.
Study programme
Our MSc Management programme consists of 7 core modules which will equip you with the knowledge and skills that are fundamental to management practice including Management Economics, Managerial Finance, Managing Human Resources and Marketing Management. In your second term you can begin to tailor your programme with elective modules in HR, Finance & Banking or project management or continue your management studies with strategy. You study two further electives in the third term alongside a consultancy project or work placement designed to showcase how you can apply the skills and knowledge you have developed during the programme.
Assessment
You'll be assessed module-by-module using a combination of coursework, closed-book exams and supervised projects.
Your programme materials will include mock assessments and revision packs to fully prepare you for the real assessments. You'll also get feedback throughout the programme to help you realise your full potential.
Modules
The modules are designed to maximise your understanding of the main areas of marketing and also allow you to specialise in what will be most relevant to your career path.
For students who choose not to complete the MSc Marketing, finishing Stage One will achieve a Postgraduate Certificate in Marketing. Stopping after Stage Two achieves a Postgraduate Diploma in Marketing.
Stage 1 - Postgraduate Certificate in Marketing
This module provides you with insight into the key principles, concepts, processes and frameworks underpinning marketing and addresses the major decision-making areas faced by marketing managers in practice.
You will acquire the skills to develop and implement marketing strategies and programmes in a variety of environmental contexts, so as to deliver competitive advantage and superior customer value. (30 credits)
To be successful and competitive in today's marketplace marketers must understand not only what customers require, but why.
This module provides you with the knowledge and skills required to develop a deep and comprehensive understanding of buyer behaviour, beliefs and attitudes towards a company, its products and brands.
Stage 2 - MSc International Marketing
Finance for Marketers is designed to equip you with the essential business related financial skills you need to work in marketing. Measuring performance, evaluating investment appraisal, understanding balance sheet and income statement are all vital for successful marketing strategies. The module will enable you to develop an integrated and comprehensive understanding of marketing and finance and the challenges it brings to marketing professionals within various industries, organisational types and structures.
Stage 2 - Postgraduate Diploma in Marketing
In addition, emerging areas in brand management, such as the creation, development and management of brand communities will be explored. Consequently, this module provides you with a complete and cohesive approach to brand management. (15 credits)
This module aims to provide you with an appreciation of the dynamics of the international marketplace and the complex and challenging forces shaping this environment. You will learn the key principles, processes, concepts and frameworks underpinning international marketing management.
From the analysis of international markets, through to the development and implementation of international marketing strategies and programmes, this module is designed to prepare and enhance your marketing knowledge and skills in an international context.
This module teaches advanced marketing strategy theories, concepts and models, with an emphasis on strategic and operational decision-making in unpredictable international environments.
It is recognised that while theory can provide strategic direction, it is the application of theory within complex market environments that often determines an organisation's competitive success in practice.
This module's emphasis is on the use of case studies and simulation exercises to offer you a platform for applying and testing marketing theories and decision-making skills. (30 credits)
Stage 3 - MSc Marketing
The service sector dominates almost all types of economies today, so this module provides you with a knowledge and understanding of services marketing, including working insight into a range of frameworks, concepts and processes. Students will be equipped with the tools and skills required by marketers of services in practice.
This module provides you with the knowledge and understanding of the professional roles and tasks performed by advertising agencies and their clients in the process of conceiving, planning, executing and tracking an advertising campaign.
In addition, you will receive a solid grounding in advertising theories and models, enabling you to tackle advertising effectiveness in practice.
This module considers creativity and innovation within the marketing discipline, recognising the increasing pressure on marketers to identify and produce new breakthrough products, services and marketing campaigns.
Entry requirements
How to apply
To apply for a place on the MSc Management programme, you will need to complete a BPP application form at the top right of this page. While there are no formal deadlines, due to high demand we recommend you apply as soon as you are ready.
Key dates
The MSc Management programmes start in September, January and May. There is no formal deadline for applications; however we encourage you to apply as soon as possible to avoid disappointment.
For further information or to request a prospectus, call 0845 678 6868 or email us at admissions@bpp.com
International students
For details of which international qualifications are accepted for this course, please see our country-specific entry requirements.
For more information:
Tel: +44 (0)207 430 7065Email: internationaladmissions@bpp.com
To apply you will need:
One of the following:
(a) A 2:2 Honours degree from a recognised university in or the equivalent international qualification; OR (b) An acceptable professional qualification equivalent; OR
(c) A pass in the Graduate Entry Examination; OR
(d) An acceptable professional qualification equivalent such as the CMI, ILM at level 6 or above
Following the review of applications, you may be required to:
(a) attend a face-to-face interview
(b) take part in a telephone interview
(c) Submit a Graduate Management Admissions Test (GMAT) score of 550 or above
(d) Submit a Graduate Records Examination (GRE) of 500 for Verbal and 500 for Quantitative. The median GRE score for each section ranges from 550-625 per section, with the median total around 1200.
If you are a non-native user of English you must also:
(a) Provide evidence that you have been instructed and assessed predominantly in English for a significant part of your educational career; OR
(b) Provide evidence of a recent IELTS Score of 6.5 overall, plus a minimum of 6.5 in each area, OR
(c) Provide evidence of an equivalent result in an appropriate English language examination
Our aim is to recruit students with varied academic and professional backgrounds, therefore we encourage anyone with an appropriate qualification, Accredited Prior Learning or suitable work experience to apply.
Study locations
You can study the MSc Management face-to-face at our Business Centre in the City of London. We provide comfortable, high-quality classrooms and learning environments in the following learning centres:
Study centres in:
View our start dates and locations.
Paying for your course
We offer a range of payment options for your MSc Management– you can choose to pay the full amount up-front or in instalments, though a payment plan. The following fees are valid for start dates between September 2012 and August 2013.
For UK / EU Students:
MSc Management fees
- The full course fee is £9,750
Exit award fees
- Postgraduate Diploma: £6,500
- Postgraduate Certificate: £3,250
