MSc International Marketing

Marketing is seen as a crucial function in the DNA of any organisation. The MSc International Marketing programme will develop the knowledge you need to manage and deliver campaigns at a strategic level. This is combined with the skills and insight needed to compete in a global market. The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer. It also looks to understand how to build a brand using social networks.

The programme embraces a strong focus on digital media. Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics.

Our tutors come with experience gained in blue chip companies. Allowing you to engage in real-world case studies that build a commercial appreciation of global, social and ethical issues.

Upon successful completion, you will have the confidence to work in any international business environment.

Accredited by the CMI, you will also gain a CMI Level 7 award as part of your Master’s degree.

The MSc International Marketing degree is awarded by BPP University.


Programme details

**London City

Start Date

September and January

Length of programme

12-months, full-time
18-months, full-time with the Professional Development and Practice module*

Modes of study



Individual and group reports, case study, critical reflection, marketing plan and supervised project.

How to apply

Please apply direct or for more information request a call back

*This is an integral part of the 18-month programme and is designed to prepare you to complete your Master's with valuable work experience. This work experience can be in a paid or unpaid job, short-term internship, employer-led or professional body project, consultancy work or volunteering
**Please note that some classes may be delivered at our nearby Liverpool Street centre, which is less than 10 minutes’ walk away

Key Information

  • Benefit from a strong focus on digital marketing, reflecting the rapid changes in the marketplace
  • Located in the City of London, next to ‘The Gherkin’, Lloyds of London and many Fortune 500 firms
  • On successful completion, graduates will also receive a Chartered Management Institute (CMI) Level 7 Award
  • Learn from experienced marketers who bring real-world experience and case studies into the classroom
  • Qualify for recognition from the International Institute of Marketing Professionals (IIMP) confirming that your qualification is equivalent to completion of the CMMP Level 2 (Manager CMMP)
  • Experience live business simulations to prepare for real challenges in the workplace
  • Study with students from around the globe, reflecting a truly international programme
  • Delivers the skills needed to manage at strategic and tactical level across global markets
  • Receive teaching in small seminar groups that encourage discussion, debate and peer-to-peer learning
  • Option to undertake the 18-month programme which includes the Professional Development and Practice module, designed to enhance your employability with potential work experience while you complete your Master’s

Your International Marketing Master's degree

Marketing is a vital part of every business. With the trend of digital technologies, firms must continue to develop strategic marketing plans.

This programme attracts a range of successful candidates including entrepreneurs and individuals from leading global employers. The International Marketing Master’s degree will push the key skills that can drive success in today’s competitive environment.

With extensive use of case studies, by tutors with international marketing experience, you will learn to put successful theories into practice. So you receive the necessary skills required before you step into the boardroom.

All of this is combined with theory, practice and a cutting-edge approach. Meaning that you build the skills that can enhance your employability in any leading organisation.

Study Programme

You will benefit from attending a minimum of 3.5 study days per week, which is equivalent to 12 hours. You can expect to devote individual time to prepare for study sessions and participate in interactive discussions.

As this is an international programme, you will learn with students from across the globe. Through small seminar groups, presentations and critical reflection, you will have every opportunity to develop an exciting range of professional skills.

The programme is divided into three stages that will develop and challenge your marketing knowledge:

Stage One – This features four core modules that deliver an overview of marketing theory and practice. These include Market Strategy and Innovation, Integrated Marketing Communication and International Marketing Management, Consumer Behaviour and Sales.

Stage Two – You will gain more in-depth knowledge on how to build a competitive strategy for your chosen markets.

Stage Three – The final stage will consolidate your learning into a practical marketing project. This demonstrates your ability to work at a strategic level and prepares you for the challenge as an international marketer.

Professional Development and Practice (PDP) module*

Our Professional Development and Practice module* is designed to enhance your employability by developing your career ready and transferable skills. This module is a feature of the 18-month full-time programme. It gives you the opportunity to complete the course with practical work experience. This work experience can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.

Live Business Simulations

The best way of learning something, is by doing it. We apply this logic by using live business simulations for students to demonstrate the theory and concepts they have learnt. This is done within small groups across the programme within a real-world setting. Giving you to opportunity to apply key theoretical concepts and experiences before you enter the world of work.

Chartered Management Institute (CMI) accredited

Our MSc International Marketing programme is accredited by the Chartered Management Institute (CMI). The CMI is the leading professional body for managers across Europe. It is also the awarding body for Chartered Manager (CMgr), the highest professional status for management and leadership in the UK.

On successful completion of the programme, you will receive a Level 7 award from the CMI alongside your degree. Subject to eligibility, and a separate application, a Level 8 award in Strategic Management and Leadership may also be available.

Our links with the CMI has additional benefits for students. You will receive Affiliate Membership of the CMI during your studies. This allows access to the CMI’s resources and guidance through the CMI Management Direct portal. You will also have the opportunity to attend regional and national events, enhancing your potential to build a professional network.


International Marketing Management & Sales

Stage 1 (15 Credits) 

The primary role of a marketing manager is to create effective marketing campaigns. This module will instil an appreciation of modern marketing and focus on key concepts including market entry strategies, segmentation and targeting, delivering value and globalisation.

Consumer Behaviour

Stage 1 (15 Credits) 

Do you know how your customers are going to act? Here you will examine major ideas in the field of consumer behaviour. This draws on ideas from psychology, sociology and economics to critically analyse consumer behaviour. This goes hand-in-hand with analysis on how global and ethical issues can also have an impact on your target audience. The module will also help you understand the concepts of customer loyalty, attitudes and persuasion and the impact of technology on consumer behaviour.

Marketing Strategy and Innovation

Stage 1 (15 Credits) 

The key to a successful strategy shows when you develop a competitive edge over your rivals. This module will help you identify the tools and techniques you need to assess internal and external organisational environments. You will discover the origins of innovation and trace how this links to building a sustainable competitive advantage. 

Integrated Marketing Communications

Stage 1 (15 Credits) 

Through a targeted communications plan, you will demonstrate how offline and online methods can be successfully integrated. This will help you develop an in-depth understanding on the principles of advertising and persuasive messaging. You will also be equipped to compare the use of traditional and digital media through various methods of measurement and control.

Knowing the Customer - Research and Analytics

Stage 2 (15 Credits) 

How do you know who your customers are? This module grasps how to acquire detailed knowledge about your target markets for B2B and B2C, by generating insights through research, analysis and metrics. You will develop a thorough understanding of the practical and ethical challenges of market research, and gain access to research skills invaluable for real-world profiling.

Creating Successful Brands

Stage 2 (15 Credits) 

Everybody knows a successful brand – but how do you create one? This module will expose a deeper understanding on how to execute successful branding goals. You will explore the important issues that contribute to planning, implementing and evaluating brand strategies. 

Digital and Social Media Marketing

Stage 2 (15 Credits) 

As you are reading this online, you already know how effective digital marketing can be. During this module you will explore the theories, concepts and techniques employed in the online space. You will develop an understanding of how to implement digital marketing strategies with social media, search engine marketing, email and content marketing. This is complemented with the knowledge to evaluate campaigns through KPIs and performance metrics, in order to optimise campaigns for acquisition, conversion and retention.

Marketing Planning and Simulation

Stage 2 (15 Credits) 

The purpose of this module is to provide a deeper understanding around the frameworks for planning and implementation. You will draw on all the modules taught in this programme to understand what makes marketing plans relevant and appropriate in different contexts. Upon completion, you will have an in-depth knowledge of what drives marketing planning, monitoring and analysis. This is combined with an understanding of how to adapt marketing plans to suit a specific context.

Marketing Project (12-month programme)

Stage 3 (60 Credits) 

If you choose to study our 12-month programme, you will showcase your marketing expertise in a practical consultancy project. Allowing you to demonstrate your ability to operate at senior management level. As part of the project, you will choose a business or marketing issue to investigate. This issue can also be aligned to meet your career aspirations. You will refine your research skills through the analysis of primary and secondary data, while you develop your ability to present data in a well-structured professional report.

Professional Development and Practice (18-month programme)

Stage 3 (60 Credits) 

Our focus doesn’t just revolve around teaching you. It’s also about getting you employed. The Professional Development and Practice module is designed to enhance your employability by developing career-ready and transferable skills. This module is a feature on all of the 18-month full-time MSc Management programmes. It gives you the opportunity to complete the course with practical work experience. This can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.

For more information visit our Professional Development and Employability Modules page

Entry requirements

Students wishing to study the MSc International Marketing will require

a) a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; or
b) an acceptable professional qualification equivalent such as the CMI, ILM, CIM, CIMA, at level 6 or above.

Following a review of applications, students may be required to attend a face-to-face interview or take part in a telephone interview. If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options.

English Language

If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components - in addition to the above entry requirements.

In cases where one or more of IELTS subcomponents are below 6.5, applicants will be encouraged to attend a Pre-sessional course In Academic English.

Study locations

You can study the MSc International Marketing face-to-face at our Business School in the City of London. We provide comfortable, high-quality classrooms and learning environments.

Study centres in:


For UK / EU Students:

MSc International Marketing fees
The full programme fee is £9,270
18 months with the Professional Development and Practice module** £12,880

For International Students:
MSc International Marketing fees
The full programme fee is £12,500
18 months with the Professional Development and Practice module** £16,220

A deposit of £250 will need to be paid within 48 hours of accepting your offer, in order to secure your place.

Postgraduate Loans

Postgraduate Loans are available for eligible Master's courses, allowing you to apply for a loan towards your course and living costs. You can apply for a Postgraduate Loan up to a maximum of £10,280

You can apply online at or for further information visit our student finance section

Additional Charges

In addition to your programme fees, there may be additional charges associated with your studies, which include:

Resit fees for exams £75
Resit fees to repeat a 15-credit module £400
Resit fees to repeat a 20-credit module £530
Resit fees to repeat a 30-credit module £800

BPP University Scholarships

We know that you are a student with passion, drive and a real desire to learn. That is why we have scholarships available if you do not have the finances to go to university. In 2015 alone, we offered over £400,000 in scholarship funding. For more information please visit:

Additional Funding Options

Our Student Services support team can provide funding advice and assistance. This includes information on other options such as bursaries and grants from professional bodies. They can also provide details of charities, employers and other institutions who give financial support. For instance, funding may be available through scholarships, interest-free payment plans, the Student Loans Company ( or Future Finance student loans**.

For more information on Future Finance loans, financial support and addition funding please visit /bpp-university/student-finance

Alumni Discount

10% discount is available on this programme to students who have successfully completed an undergraduate degree with BPP University.* 



*BPP University Business School is offering a 10% discount on tuition fees on certain Masters programmes (MSc) to all alumni who have successfully completed an undergraduate degree with BPP University. The offer is available until 31.12.2018. Students must apply for a relevant MSc programme with BPP University’s Business School to participate in this discount and no cash alternative will be offered. To be eligible applicants must have completed a full time two (if accelerated) or three years on an undergraduate degree with BPP University. This discount applies to MSc Management, MSc Management with Finance, MSc Management with Project Management, MSc International Marketing, International MBA or, MSc Accounting and Finance at BPP University’s London City, Birmingham or Manchester study centres. Start date of this discount is 24.07.2017 and is available until 31.12.2018, this offer of this discount may be withdrawn at any time. Students may be required to send a scanned copy of their undergraduate degree certificate as proof of their graduation from BPP University. Discount applies to those MSc programmes and centres listed and cannot be redeemed on any other programmes. This discount does not apply if any other offers are being redeemed on the MSc programme(s). This discount is offered by BPP University Limited having registered address BPP House, Aldine Place, 142-144 Uxbridge Road, London W12 8AA.

** Further details of eligibility requirements, interest rates and other key terms of the Future Finance loan are available by visiting the Future Finance website at BPP University Limited acts as a credit broker and is not a lender for this arrangement.