MSc International Marketing

Marketing is increasingly important in the sustainability of any organisation. This programme will help you develop the marketing knowledge you need to manage effectively at a strategic level combined with the skills to thrive in a competitive global market. You will develop an in-depth understanding of the marketing cycle including consumer behaviour and knowing your customer, marketing strategy and building brands using social networks.

With a strong focus on digital media you will learn to put theory into practice studying areas such as social media, mobile marketing, big data and analytics – all designed to enhance your ability to plan, implement and measure integrated marketing strategies.

From tutors with experience gained in blue chip companies, you will use a series of real-world case studies to help build a strong commercial appreciation of global, social and ethical issues and discover how they impact an organisation. Upon successful completion you will be confident in your ability to work in a variety of international business environments.

Accredited by the CMI you will also gain a CMI Level 7 award as part of your Master’s degree.


The MSc International Marketing degree is awarded by BPP University.

 

Programme details
Location

**London City

Start Date

September and January

Length of programme

12 months full-time
18 months full-time with the Professional Development and Practice module*

Modes of study

Classroom

Assessment

Individual and group reports, case study, critical reflection, marketing plan and supervised project.

How to apply

Please apply direct or for more information request a call back

*This is an integral part of the 18-month programme and is designed to prepare you to complete your Master's with valuable work experience. This work experience can be in a paid or unpaid job, short-term internship, employer-led or professional body project, consultancy work or volunteering
**Please note that some classes may be delivered at our nearby Liverpool Street centre, which is less than 10 minutes’ walk away

Key Information

  • Benefit from a strong focus on digital marketing reflecting the fast paced changes in the market place.
  • Take part in live business simulations preparing you for the challenges of the workplace.
  • Enjoy studying at our centre in the City of London, located next to ‘The Gherkin’, Lloyds of London and many Fortune 500 organisations.
  • Study with students from around the world, reflecting today’s global business environment.
  • On successful completion of this programme graduates will also receive a Chartered Management Institute (CMI) Level 7 Award.
  • Develop the marketing skills needed to manage at a strategic and tactical level across global markets.
  • Learn from experienced marketers bringing real-world experience and case studies into the classroom.
  • Benefit from small seminar groups, designed to encourage discussion, debate and peer-to-peer learning.
  • Option to undertake the 18-month programme which includes the Professional Development and Practice module, designed to enhance your employability and prepare you to complete your Master’s with potential work experience.
  • Qualify for recognition from International Institute of Marketing Professionals (IIMP) confirming that your qualification is equivalent to completion of CMMP Level-2 (Manager CMMP)