MSc Professional Marketing
The BPP MSc Professional Marketing is a high level qualification, designed to significantly enhance the careers of experienced marketing professionals. Practically-focused, it equips you with the critical and strategic skills to lead with confidence in the most challenging modern marketing environments.
What's more, as it's closely aligned to the Chartered Institute of Marketing (CIM), it's the only UK Masters degree where you can also achieve Chartered Marketer status on completing the course.
Key Information
- Graduate with an executive level Masters in marketing
- Full integration with the CIM Chartered Postgraduate Diploma in Marketing
- Tailor your degree to your desired career path with specialist modules
- Choose from a range of other professional marketing body qualifications
- Flexible mix of part-time teaching and home study to fit around your schedule
- Tutors are experienced marketers bringing real-world scenarios to the classroom
- Learn at our state-of-the-art, purpose-built facility with the latest industry software
- Free careers service offers specialist, one-to-one advice
A degree for ambitious marketers
Our MSc Professional Marketing opens up major career opportunities, equipping you with the in-depth knowledge and strategic understanding expected at senior managerial level. Suitable for senior marketers with real aspirations to go places, our unique Masters also allows you to become a true industry specialist – with specialisms that reflect the most dynamic areas of contemporary marketing.
Designed for busy professionals, you can fit your study around your schedule with afternoon and evening classes for full-time students and evening classes for part-time students in London. In addition to your face-to-face interaction you have access to user-friendly online content for reviewing or catching up when it's convenient.
Our new MSc Professional Marketing (Public Relations) has been developed in response to the need for Marketers to work across different communication disciplines. This new qualification is presented with the PR Academy, a leading provider of professional qualifications in communications, who have designed and deliver the public relations modules.
Chartered marketer status
With full alignment between the BPP MSc and the CIM's Chartered Postgraduate Diploma in Marketing, you can qualify with both awards and achieve Chartered Marketer status when you're finished.
What's more, depending on your subject choice, you can gain exemptions towards additional professional qualifications from:
- The Institute of Direct Marketing (IDM)
- The Market Research Society (MRS)
- The Chartered Institute of Public Relations (CIPR)
Specialise in your area of career interest
Our MSc Professional Marketing is a collective title for our portfolio of marketing Masters degrees. Depending on the specific modules you select from the overall programme, you will qualify with one of the following:
- MSc Professional Marketing
- MSc Professional Marketing (PR)
- MSc Professional Marketing (Digital)
Exemptions and top-ups
If you've already completed Stage One or Two of the CIM Chartered Postgrad Diploma in Marketing, you'll be entitled to various exemptions (see 'Admission' tab for details). This means you can study the MSc Professional Marketing as part-time top-up course.
Flexible study modes
You'll study each module with a mix of face-to-face learning, workshops and online distance learning.
Face-to-face
As well as formal lectures, you'll benefit from a high percentage of small group sessions. Based around 'real world' business scenarios, you'll do the work of senior marketing professionals rather than just learning about it.
In the early stages of the programme you'll study with students from our Chartered Postgraduate Diploma in Marketing programme, giving you a further chance to learn, discuss and network with fellow marketing professionals.
Distance learning
Outside of the classroom, you'll be responsible for developing your knowledge and skills through work experience and home-study. Throughout the course you'll be given ample tutor support including regular one-to-one feedback.
How you'll be assessed
The programme is assessed on a module-by-module basis with a combination of coursework, closed-book exams and an independent project. They're designed around real-life marketing tasks, such as delivering marketing plans, professional consultancy reports and individual presentations.
To fully prepare you and help maximise your success, we'll include mock assessments, revision packs and regular feedback throughout the course.
Modules
Postgraduate certificates and diplomas
If you don't want to complete the full MSc Professional Marketing degree, you can apply to complete the shorter BPP Postgraduate Certificate or Diploma courses. Our integrated programme means you'll also receive a CIM Chartered Postgraduate Diploma qualification if you complete the relevant stages:
| BPP award
| Additional award
| Course duration
|
| Postgraduate Certificate in Professional Marketing (60 credits)
| Chartered Postgraduate Diploma in Marketing (Stage One)
| 6 months
|
| Postgraduate Diploma in Professional Marketing (120 credits)
| Chartered Postgraduate Diploma in Marketing (Stage Two)
| 12 months |
View a chart of the MSc Professional Marketing programme modules (PDF - 156KB)
Stage 1 - Postgraduate Certificate in Professional Marketing
The advent of globalisation and related factors in all industrialised countries mean it is critical for you to understand and evaluate the dynamism and turbulence affecting different markets in order to contribute to sustain competitive advantage.
Successful organisations of the future will be market orientated and will have to employ individuals who understand the potential impacts of emerging issues upon the industry and how this will affect the firm as a whole.
This module will build upon your existing knowledge of marketing concepts to develop a strategic orientation to your thinking as well as a critical awareness of the latest challenges facing marketing professionals and how organisations are responding.
The world has become more dynamic and complex and this requires you as marketing strategist, or perspective strategists, to develop real understanding and insight in terms of the characteristics of your organisation within the context of its marketing environment.
This module initially examines the issues of strategic marketing development through analysis in a climate of rapid change prior to exploring strategic options and examining their formulation, evaluation and implementation.
Throughout the module you will explore both contemporary and traditional theories pertaining to this area of study and be invited to challenge, explore and develop alternatives as you access the relevance of established academic theory in terms of practical application.
Stage 2 - Postgraduate Diploma in Professional Marketing
The module is therefore designed so that a detailed understanding of the major issues in developing a relevant, agile and flexible market-oriented organisation, which can respond to a dynamic and changeable market environment, is obtained.
This will require you to demonstrate a detailed understanding of the issues concerning the degree of influential leadership required to execute the changes required within an organisation to achieve this both from the ‘top down’ and from the ‘bottom up’.
An understanding of the resources required to implement change within an organisation and to establish the level of competence and capability required too deliver an organisation’s value proposition to the key stakeholders and markets will therefore be developed.
This module aims to:
- To provide an understanding of the fundamentals of accounting and finance with special emphasis on practice and application
- To develop an understanding of financial reports and relevant accounting and regulatory environment
- To develop skills in accountancy and finance leading to an understanding of financial planning
- To develop the ability to apply techniques in the analysis of relevant financial information required for strategic planning, control and decision making
The shift towards ethical consumerism and the need for organisations to be perceived positively makes managing reputation increasingly important for all firms in all markets throughout the world.
Firms that recognise this and prepare resources and plan appropriately now, will position themselves to grow or maintain competitive advantage in the future.
This has implications for how firms manage and resource corporate communications. Firms need to consider image, brand, personality, public relations and strategic positioning.
Through studying this module you will develop an understanding of how organisations develop their reputations through identity and brand. You will understand the importance of viewing the organisation from a holistic perspective and join together the linkages to deliver corporate communications i.e. how the firm wants to be seen by stakeholders from a strategic viewpoint.
Stage 3 - MSc Professional Marketing
The world has become more dynamic and complex and this requires you as marketing strategist, or perspective strategists, to develop real understanding and insight in terms of the characteristics of your organisation within the context of its marketing environment.
This module initially examines the issues of strategic marketing development through analysis in a climate of rapid change prior to exploring strategic options and examining their formulation, evaluation and implementation.
Throughout the module you will explore both contemporary and traditional theories pertaining to this area of study and be invited to challenge, explore and develop alternatives as you access the relevance of established academic theory in terms of practical application.
Entry requirements
You'll need to have a minimum of three years work experience in marketing, as well as one of the following:
- A 2:2 honours degree with significant marketing content from a recognised UK university (or equivalent international qualification)
- An acceptable professional qualification, equivalent to the CIM Professional Diploma in Marketing
BPP welcomes applications if you have other accredited prior learning, or significant relevant experience, which can demonstrate that you're capable of Masters level study.
International applicants
If English is not your first language, you'll also need to provide evidence of at least IELTS 6.5 or equivalent.
For details of which international qualifications are accepted for this course, please see our country-specific entry requirements.
CIM Exemptions
If you've already completed Stage One or Two of the CIM Chartered Postgraduate Diploma in Marketing, you can be fast-tracked through the programme by gaining exemptions from the relevant modules of the MSc Professional Marketing programme. Please enter the details of your exemption award on the application form.
How to apply
To apply for a place on our MSc Professional Marketing courses, you'll need to complete a BPP application form on the top right of this page. While there are no formal deadlines you need to apply in time for selected course start time, due to high demand we recommend you apply as soon as you're ready.
Course dates
We currently offer two start dates per year in September and January.
There are three terms with each including ten weeks of study, one mid-term reading week, two weeks of revision and one week of assessments. Regular holidays are around Christmas, Easter and August.
Spring term
- Reading week 23 - 27 January 2012
- Classes 30 January - 2 February 2012
- Reading week 5 - 9 March 2012
- Classes 12 -30 March 2012
- Easter holidays 2 - 13 April 2012
- Reading week 16 - 27 April 2012
- Assessments 7 - 11 May 2012
Summer term
- Reading week 21 - 25 May 2012
- Classes 28 May - 29 June 2012
- Reading week 2 - 6 July 2012
- Classes 9 July - 10 August 2012
- Reading week 13 - 24 August 2012
- Assessment week 27 - 31 August 2012
Term dates are for guidance and may change. The student records office will send full details to you before you start your programme.
Study locations
You can study the MSc Professional Marketing at our Business School in the City of London. It offers state-of-the-art facilities and comfortable, high-quality classroom environments.
BPP Business School London is located in the heart of the square mile, right next door to Lord Foster's iconic 'Gherkin' and directly opposite Lloyds of London.
Paying for your course
Fees for our part time MSc Professional Marketing for 2012 will be:
- MSc Professional Marketing – £11,995
- Top up from Postgraduate Diploma to MSc – £4,500
Individual modules:
- 15 credits – £1,200
- 30 credits – £2,400
Financial support
BPP University College fully supports widening participation in the education sector, so we offer a generous number of scholarships for our degree programmes. Please contact the Student Finance office for more information:
Tel: 0845 077 5566
Email: admissions@bpp.com
