MSc Marketing
The BPP MSc Marketing is a masters course for any graduate looking to hit the ground running in a marketing position. A comprehensive professional course, it equips you with the relevant knowledge and practical abilities to excel in this fast-evolving industry.
The qualification will improve your employability in the major marketing disciplines – including brand management, product development and marketing strategy. A choice of electives in contemporary subjects such as digital marketing, creativity and innovation allows you to specialise in areas shaping the marketing world today.
Key Information
- Optimal balance of academic learning and practical training
- Extensive e-learning support includes e-library and interactive materials
- A range of electives let you specialise in your chosen area
- Achieve respected exit qualifications if you choose not to complete the full course
- Programme materials include real-life business simulations
- Lectures are supplemented by group tutorials and plenty of student-tutor contact
- Gain first-hand insights from experienced marketing professionals
Study marketing in practice
The BPP MSc Marketing is a one-year full-time course geared to the reality of working in today's marketing environment. You'll qualify with the knowledge, confidence and practical ability to confront modern marketing challenges in the workplace.
Our tiered award system means that even if you choose not to complete all stages you are still awarded a Postgraduate Certificate in Marketing after one term, or a Postgraduate Diploma in Marketing after two.
Teaching and tutors
Our Masters in Marketing focuses on practical teaching underpinned by relevant academic theory. So you'll be taught by experienced marketing practitioners, as well as guest speakers who'll share the latest marketing insights.
We've designed the course so time is split evenly between lectures and small group sessions where you'll have ample opportunity to discuss lectures in more detail. You'll also get the opportunity to take part in other activities – for example, a simulating business exercise which puts theories from the course into practice.
Course materials
All MSc Marketing lectures and support materials are available through our online Virtual Learning Environment (VLE). Through the VLE you'll be able to recap, revise and access our comprehensive e-library of marketing texts, whenever and wherever suits you.
Study programme
This one-year full-time course requires attendance for 12 hours per week with an additional day for your own personal study. Start dates are available in January and September each year.
The course is divided into three stages:
- Stage One – Three core modules give you an overview of marketing theory and practice, consumer behaviour and competitive intelligence for the marketer.
- Stage Two – Delve deeper into advanced marketing strategy and important contemporary disciplines such as brand management, marketing communications and global marketing.
- Stage Three – Here you can specialise by choosing two elective modules in subject areas such as creativity and innovation, digital marketing and advertising management. There's also a Global Market Research and Consultancy Project.
Assessment
You'll be assessed module-by-module using a combination of coursework, closed-book exams and supervised projects.
Assessments are designed to encourage pro-active solutions to marketing challenges, such as creating marketing plans and performing individual presentations.
Your course materials will include mock assessments and revision packs to fully prepare you for the real assessments. You'll also get feedback throughout the programme to help you realise your full potential.
Modules
The modules are designed to maximise your understanding of the main areas of marketing and also allow you to specialise in what will be most relevant to your career path.
For students who choose not to complete the MSc Marketing, finishing Stage One will achieve a Postgraduate Certificate in Marketing. Stopping after Stage Two achieves a Postgraduate Diploma in Marketing.
Stage 1 - Postgraduate Certificate in Marketing
While the tools of the promotional mix have traditionally been regarded as separate and individualistic methods of communication, this module recognises the trend towards integration.
IMC is considered from both a strategic and tactical perspective and embraces both traditional and new media, providing you with the potential to achieve greater marketing efficiency in relation to communications and competitive advantage.
This module provides you with insight into the key principles, concepts, processes and frameworks underpinning marketing and addresses the major decision-making areas faced by marketing managers in practice.
You will acquire the skills to develop and implement marketing strategies and programmes in a variety of environmental contexts, so as to deliver competitive advantage and superior customer value. (30 credits)
To be successful and competitive in today's marketplace marketers must understand not only what customers require, but why.
This module provides you with the knowledge and skills required to develop a deep and comprehensive understanding of buyer behaviour, beliefs and attitudes towards a company, its products and brands.
Stage 2 - Postgraduate Diploma in Marketing
In addition, emerging areas in brand management, such as the creation, development and management of brand communities will be explored. Consequently, this module provides you with a complete and cohesive approach to brand management. (15 credits)
This module aims to provide you with an appreciation of the dynamics of the international marketplace and the complex and challenging forces shaping this environment. You will learn the key principles, processes, concepts and frameworks underpinning international marketing management.
From the analysis of international markets, through to the development and implementation of international marketing strategies and programmes, this module is designed to prepare and enhance your marketing knowledge and skills in an international context.
This module teaches advanced marketing strategy theories, concepts and models, with an emphasis on strategic and operational decision-making in unpredictable international environments.
It is recognised that while theory can provide strategic direction, it is the application of theory within complex market environments that often determines an organisation's competitive success in practice.
This module's emphasis is on the use of case studies and simulation exercises to offer you a platform for applying and testing marketing theories and decision-making skills. (30 credits)
Stage 3 - MSc Marketing
The service sector dominates almost all types of economies today, so this module provides you with a knowledge and understanding of services marketing, including working insight into a range of frameworks, concepts and processes. Students will be equipped with the tools and skills required by marketers of services in practice.
This module provides you with the knowledge and understanding of the professional roles and tasks performed by advertising agencies and their clients in the process of conceiving, planning, executing and tracking an advertising campaign.
In addition, you will receive a solid grounding in advertising theories and models, enabling you to tackle advertising effectiveness in practice.
This module considers creativity and innovation within the marketing discipline, recognising the increasing pressure on marketers to identify and produce new breakthrough products, services and marketing campaigns.
Entry requirements
You’ll need a 2:2 honours degree or above (or equivalent) in any subject from a recognised UK or overseas institution.
If your first language is not English, you’ll need one of the following minimum English language qualifications (or equivalent):
- IELTS (min) 6.5
- TOEFL (Paper exam 575, computer based test 232 and internet test 91)
How to apply
To apply for a place on the MSc Marketing course, you will need to complete a BPP application form at the top right of this page. While there are no formal deadlines, due to high demand we recommend you apply as soon as you are ready.
Key dates
The MSc Marketing programmes start in September and January. There is no formal deadline for applications, however we encourage you to apply as soon as possible to avoid disappointment.
For further information or to request a prospectus, call 0845 678 6868 or email us at admissions@bpp.com
International students
For details of which international qualifications are accepted for this course, please see our country-specific entry requirements.
For more information:
Tel: +44 (0)207 430 7065
Email: internationaladmissions@bpp.com
Study locations
You can study the MSc Marketing face-to-face at our Business Centre in the City of London. Here you'll find state-of-the-art facilities and comfortable, high-quality classroom environments.
Study centres in:
View our start dates and locations.
Paying for your course
We offer a range of payment options for your MSc Marketing – you can choose to pay the full amount up-front or in instalments, though a payment plan. The following fees are valid for start dates between September 2011 to August 2012.
MSc Marketing fees
The full course fee is £9,750.
Exit award fees
Postgraduate Diploma: £6,500.
Postgraduate Certificate: £3,250.
Per credit study fees
To help give you more flexibility, we allow you to pay a per credit fee – it's perfect if you only want to study particular modules or want to pay for your programme in the smallest denomination.
Each programme is made up of a series of modules which equate to a different number of academic credits – most modules are made up of between 15 and 30 credits. By paying per credit, you simply pay for the number of modules you wish to complete.
| Programme | Per credit price | Total price per credit |
| MSc Marketing (180 credits) | £62 | £11,160 |
| Postgraduate Diploma in Marketing (120 credits) | £62 | £7,440 |
| Postgraduate Certificate in Marketing (60 credits) | £62 | £3,720 |
Scholarships
To help improve access we offer scholarships for many courses. To find out more, contact Admissions on 0845 678 6868 or email admissions@bpp.comScholarships for international students
For more information:- Tel: +44 (0)207 430 7065
- Email: internationaladmissions@bpp.com
