Marketing *Marketing *
*Also relevant to the Diploma in Tourism Management
The Marketing Study Guide follows a user-friendly style to clearly explain the concepts of the syllabus. Plenty of opportunities are provided for understanding content and practising technique, including a list of objectives, chapter summaries, diagrams, self test questions and a past CTH real exam complete with marking guide.
The Marketing syllabus provides you with an understanding of the basic principles of marketing and its application in the international hotel and tourism industries and the ways in which marketing strategies and approaches can be used to optimise product penetration. You will cover the key techniques involved in marketing planning and strategy, the identification of customer needs including market research, and marketing and selling methods.
BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.
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