Marketing PrinciplesMarketing Principles
The Course Book provides all the knowledge required for the Marketing Principles.
Our Course Book covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way.
- coverage of key subject areas
- variety of actives, chapter introductions and summaries
The Marketing Principles Course Book covers subject areas including:
- the concept and process of marketing segmentation
- targeting and positioning
- the extended marketing mix
- market segments and context
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