Marketing Principles

Marketing Principles

Course Book

The Course Book provides all the knowledge required for the Marketing Principles.

Our Course Book covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. 

Features include:

  • coverage of key subject areas
  • variety of actives, chapter introductions and summaries

The Marketing Principles Course Book covers subject areas including:

  • the concept and process of marketing segmentation
  • targeting and positioning
  • the extended marketing mix
  • market segments and context

For eBook download instructions and further information including download and printing restrictions click here

ISBN: 9781472734808
Valid until August 2017

£20.00 inc. VAT,
( £20.00 exc. VAT )

ISBN: 9781472735003
Valid until August 2017

£12.00 inc. VAT,
( £10.00 exc. VAT )