Marketing and Sales StrategyMarketing and Sales Strategy
The Course Book provides all the knowledge required for the Marketing and Sales Strategy.
Our Course Book covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way.
- coverage of key subject areas
- variety of actives, chapter introductions and summaries
The Marketing and Sales Strategy Course Book is of value to anyone studying marketing and covers subject areas including:
- advertising and promotion including marketing communications and promotional strategies
- sales planning and operations including the selling process
- managing the sales team
- selling in different environments
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