Marketing Intelligence and Planning

Marketing Intelligence and Planning
 
 

Course Book

The Course Book provides all the knowledge required for the Marketing Intelligence and Planning.

Our Course Book covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. 

Features include:

  • coverage of key subject areas
  • variety of actives, chapter introductions and summaries

The Marketing Intelligence and Planning Course Book is of value to anyone studying marketing and covers subject areas including:

  • marketing intelligence including buyer behaviour and marketing research
  • marketing planning including environmental analysis, competitor analysis, new products and the marketing mix

For eBook download instructions and further information including download and printing restrictions click here

 
ISBN: 9781472734938
Valid until August 2017

Paperback
£20.00 inc. VAT,
( £20.00 exc. VAT )
Quantity

 
ISBN: 9781472735133
Valid until August 2017

eBook
£12.00 inc. VAT,
( £10.00 exc. VAT )
Quantity