Marketing Intelligence and PlanningMarketing Intelligence and Planning
The Course Book provides all the knowledge required for the Marketing Intelligence and Planning.
Our Course Book covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way.
- coverage of key subject areas
- variety of actives, chapter introductions and summaries
The Marketing Intelligence and Planning Course Book is of value to anyone studying marketing and covers subject areas including:
- marketing intelligence including buyer behaviour and marketing research
- marketing planning including environmental analysis, competitor analysis, new products and the marketing mix
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