Managing Marketing

Managing Marketing
 
 

Study Text

The Study Text provides all the knowledge required for the Managing Marketing unit.

The Study Text covers the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. Features include:

  • information presented in bite sized pieces
  • worked examples, theory and real world case studies
  • tips on assignment best practice

Our complementary suite of study tools will provide you with a choice of study materials for all stages of study and provide a solid grounding to assist with exam preparation.

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ISBN: 9781445391472

Paperback
£22.00 inc. VAT,
( £22.00 exc. VAT )
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ISBN: 9781445376202

eBook
£13.20 inc. VAT,
( £11.00 exc. VAT )
Quantity