GMP (Global Marketer Programme)
BPP Learning Media is proud to be the appointed publisher and distance learning partner for the Global Marketing Network’s (GMN) new global academic standard for the marketing fraternity, called The Global Marketer Programme. Developed with Ashcroft International Business School at Anglia Ruskin University and GMN, this promises to be an exciting new venture for BPP Learning Media.
With The Global Marketer Programme (GMP), marketing and business professionals worldwide can for the first time now achieve an academic award at Masters level from Anglia Ruskin University, one of the UK’s largest and most progressive universities. At the same time, they can also ensure that they meet all the academic criteria required for acceptance as a Professional Member of Global Marketing Network, the worldwide membership association for marketing and business professionals.
PDF (file size 635KB )
The Global Marketer Programme
Raising standard in global marketing practice
You will need Adobe Acrobat Reader to open the file. Click here to download free copy of Adobe Acrobat Reader.
Find out more about the UK Launch here
The vision and purpose of the GMP is to develop a world class marketing qualification for the marketing professional, as demanded by business, worldwide. The Global Marketer Programme is designed to prepare participants thoroughly for a rewarding career in marketing and ensure they can make a profitable contribution to business, wherever they work in the world.
Over the past two years GMN and Ashcroft International Business School at Anglia Ruskin University in the UK have undertaken a worldwide consultation exercise with senior marketing and business thought-leaders from academia and practice, recruiters and employers, to understand what they require from today’s marketing professionals. This has resulted in the development of the Global Marketer Programme - a full, validated, practice-led qualification leading to an MSc Global Marketing Practice. This Programme will enable marketing professionals to play an important role at the heart of any organisation, regardless of where they are in the world.
GMN’s key activities include:
- Realising the aspirations of marketers worldwide
- by recognising and rewarding educational and professional achievements through a Global Professional Membership Structure; - Raising standards in marketing practice
- to help businesses achieve greater profitability and return on investment through a relentless focus on what actually matters to people in business in the 21st century, through its Global Marketer Programme; - Putting marketers back in the Boardroom
- including a structured Continuing Professional Development Scheme enabling employers to insist on the best and most up-to-date professionals; - Supporting today’s global marketers
- wherever they live in the world, and throughout their careers, by enabling you to be more knowledgeable, capable and better networked, leading to improved employability, promoteability and, ultimately, rewards
The Global Marketer Programme includes:
- A handbook designed to give you all the information you need to achieve success
- A comprehensive Study Text for each module guiding you session-by-session through each module and preparing you for your assignment
- A personal E-Tutor to guide, encourage and develop your thinking and provide guidance for your assignment
- Access to The Global Marketer virtual learning environment providing you with a week-by-week plan of study for each module, with access to articles, case studies, additional learning activities and a global discussion forum connecting you with other programme participants
- Access to the Anglia Ruskin University digital library, providing access to an extensive range of online databases, world leading journals and E-books
- Access to the GMN online network with all the latest news about approved conferences, workshops and events that you can attend to support your continuing development.
The Global Marketer Programme consists of a Graduate Diploma Global Marketing Practice, a 120-credit qualification equivalent to the final year of an Undergraduate Degree, specifically designed for participants with little or no understanding of core marketing principles who are currently pursuing a career in marketing. The MSc Global Marketing Practice, aimed at participants who have demonstrated an understanding of core marketing principles and are who operating at strategic level or aspiring to do so, is the pinnacle of the programme and is a flagship 180-credit Masters qualification.
The Global Marketer Programme is offered over three semesters per year. Subject to meeting our entry criteria you can commence the programme in any semester.
| Undergraduate Level | Module | Title | Undergraduate Credits |
|---|---|---|---|
Graduate Diploma |
1 | Understanding Marketing Fundamentals | 30 |
| 2 | Analysing the Market | 30 | |
| 3 | Making Effective Marketing Decisions | 30 | |
| 4 | Implementing Successful Marketing Plans | 30 | |
| Masters Level | Module | Title | Master Credits |
Postgraduate Certificate Global Marketing Practice |
5 | Developing Integrated Communications Strategy | 30 |
| 6 | Developing Global Marketing Strategy | 30 | |
Postgraduate Diploma |
7 | Developing Commercial Awareness | 30 |
| 8 | Generating Marketing Strategy | 30 | |
MSc Global Marketing Practice |
9 | Aligning the Organisation to the Vision | 15 |
| 10 | Research Methods for Global Marketing Practice | 15 | |
| 11 | Research for Global Marketing Practice | 30 |
On successful completion of each level of the programme you will be eligible to receive an award from Anglia Ruskin University. Successful graduation from the MSc Global Marketing Practice also ensures you meet in full the academic criteria required to become a Professional Member of Global Marketing Network.
Global Marketing Network (GMN) is the worldwide professional membership association for marketing and business professionals. Founded in 2005, and now with a global network fast approaching 1m people worldwide, GMN is supported by its Honorary President and a world renowned marketing authority Dr Jagdish Sheth and many respected, widely-published marketing thought leaders as well as a Global Advisory Council.
With a growing portfolio of Global Partners providing support, services and infrastructure to its members, coupled with The Global Marketer Programme, a continuing professional development scheme and a professional membership structure, Global Marketing Network offers everything required to support you, the professional marketer, throughout your career.
Anglia Ruskin University is one of the largest universities in the UK with a student population of 25,500. With main campuses at Cambridge and Chelmsford it attracts students from around the world. In addition, the University has an extensive network of contacts with leading institutions throughout the world. Ashcroft International Business School at Anglia Ruskin University has built an enviable reputation as a centre of excellence for business and management and is well known in many countries across the world. Well established partnership agreements with higher education institutions across Europe, North America, the Caribbean and Malaysia support the School’s distinctive international mission.
BPP Learning Media is the publisher of choice for students, tuition providers, corporates and leading professional bodies in over 150 countries worldwide and has published marketing discipline products for nearly twenty five years. It is dedicated to supporting aspiring business professionals worldwide with top quality learning materials, often whilst they are working full time. All materials are written by carefully-selected professionally-qualified specialists who know from first-hand experience the importance of top quality materials for ensuring your success. BPP Learning Media is responsible for over 12,000 students every year who learn remotely. Part of Apollo Global, one of the world’s leading educational groups, BPP Learning Media offers unparalleled support to programme participants worldwide.
To find out more or to enrol on The Global Marketer Programme please contact the customer service team at BPP Learning Media.
Tel: 0845 075 1100
Web: www.bpp.com/gmp
Email: globalmarketer@bpp.com
