Study Text
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Price: £22.00 (Printed Text)
£13.20
(eBook - 15% print allowance)
ISBN: 9780751777970
(Printed Text)
9780751794434
(eBook) |
Description: The purpose of this paper is
to provide you with an understanding of the basic principles of
marketing and its application in the international hotel and
tourism industries, and the ways in which marketing strategies and
approaches can be used to optimise product penetration. You will
cover the key techniques involved in marketing planning and
strategy, the identification of customer needs, including market
research, and marketing and selling methods.
The Study Guide, which has been reviewed and endorsed by CTH,
works logically and methodically through the CTH 2009 syllabus,
following the syllabus order.
It explains the concepts clearly and provides ample opportunity
for practice of the techniques. Chapters start with the objectives
and topic list to put the material into context and they conclude
with a diagrammatic summary to consolidate learning and a set of
self-test questions to test understanding. The book concludes
with a past CTH real exam, forming a full practice exam for
students to attempt. A marking guide is also supplied.
The front pages of the Study Guide contain features such as tips
on how to study and an explanation of the exam structure.
Note that the CTH Marketing syllabus is identical within both
the Diplomas in Hotel Management and Tourism Management, so you can
use this Study Guide to study for either qualification.