The programme is designed to
prepare you thoroughly for a rewarding career in marketing and
ensure you can make a profitable contribution to business, anywhere
in the world. The programme is split between undergraduate and
postgraduate levels.
Our 180-credit Masters
qualification consists of three exit awards with the pinnacle being
the MSc Global Marketing Practice. The postgraduate level is
specifically aimed at those who are able to demonstrate an
understanding of core marketing principles and who operate at a
strategic level or aspire to do so:
- Postgraduate Certificate Global Marketing (awarded upon
completion of 60 credits)
- Postgraduate Diploma Global Marketing (awarded upon completion
of 120 credits)
- MSc Global Marketing (awarded upon completion of 180
credits)
The Graduate Diploma Global
Marketing is our 120-credit qualification equivalent to the final
year of an undergraduate degree. It is specifically designed for
those with little or no understanding of core marketing principles
and who are now pursuing a career in marketing.
| Postgraduate Level |
Credits |
|
Postgraduate Certificate Global
Marketing
This is the first level of our specialist
Masters degree, broadening your understanding and enhancing your
capabilities in aspects of marketing which are fundamental to
strategic success in a global business environment.
|
60
|
|
Postgraduate Diploma Global Marketing
This
level enables you to develop your knowledge on a more strategic
level ensuring your marketing strategies are developed in the
context of wider organisational objectives to deliver demonstrable
returns on investment.
|
60
|
|
MSc Global Marketing
This final level’s
focus is on leadership and delivery in the real world coupled with
the opportunity to provide a real contribution to the advancement
of knowledge - and its application - in the field of global
marketing practice.
|
60 |
| |
|
| Undergraduate Level |
Credits |
|
Graduate Diploma Global Marketing
This
level provides you with an excellent grounding in marketing and
marketing’s role within business and will enable you to progress to
the postgraduate level.
|
120
|
