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Price: £30.00 (Printed Text)
£18.00
(eBook - 15% print allowance)
ISBN:
9780751751598 (Printed Text)
9780751776935 (eBook)
Suitable for: exams until June
2012
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Description: The Assessment Workbook
covers all four modules in the Professional Certificate in
Marketing. It is designed to help you pass your exams and prepare
your assignment and work-based project. Practice pilot questions, a
mock exam and sample answers are included for Marketing Essentials.
For the Assessing the Marketing Environment unit a sample analysis
of the pilot case study along with suggested exam answers are
provided. The Assessment Workbook also covers a best practice
approach for the assignment and work-based project for the
Marketing Information and Research and Stakeholder Marketing units
based on hypothetical case companies to demonstrate how answers
should be applied to your own organisation.
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The Professional Certificate in Marketing
provides practical skills-based knowledge to devise operate within
a supportive marketing role such as marketing assistant. The
qualification provides a practical insight into the principles and
application of marketing at a tactical level.
The typical profiles of people who might take this qualification
could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing
qualifications
- Non-marketers with aspirations for marketing
- Existing marketers wanting to become more specialist
The aim of the qualification
is to provide a strong foundation of marketing knowledge. You will
develop the breadth of knowledge of marketing theory but also
appreciate issues faced within the organisation as CIM
qualifications concentrate on applied marketing within real
work-places.
The Professional Certificate in Marketing is made up of four
units:
- Unit 1 Marketing Essentials – assessed by examination
- Unit 2 Assessing the Marketing Environment – assessed by
examination, including a case study
- Unit 3 Marketing Information and Research – assessed by written
assignment
- Unit 4 Stakeholder Marketing – assessed by work-based
project
The Professional Certificate in Marketing provides practical
skills-based knowledge to devise operate within a tactical
marketing role such as marketing assistant.
Those working in a tactical role within the marketing function
such as:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing
qualifications
- Non-marketers with aspirations for marketing
- Existing marketers wanting to become more specialist