Marketing and Promotion
Price: £15.00 (Printed Text)
£9.00 (eBook
- 15% print allowance)
ISBN: 9780751790436
(Printed Text)
9780751791594 (eBook)
Suitable for: general business and foundation
level degree course
Description: This book is designed
to be of value to anyone who is studying marketing, whether as a
subject in its own right or as a module forming part of any
business-related degree or diploma.
Marketing and Promotion covers Edexcel Unit 17 Marketing
Intelligence, an overview of Unit 18, Advertising and Promotion
(covered in depth in Marketing and Sales Strategy) and Unit 19,
Marketing Planning.
The book contains these sections:
- Advertising and Promotion
- Marketing Planning
Features include summary diagrams, worked examples and
illustrations, activities, discussion topics, chapter summaries and
quick quizzes, all presented in a user friendly format that helps
to bring the subject to life.
Marketing and Sales Strategy
Price: £15.00 (Printed Text)
£9.00 (eBook
- 15% print allowance)
ISBN: 9780751790443
(Printed Text)
9780751791600 (eBook)
Suitable for: general business and foundation
level degree course
Description: This book is designed
to be of value to anyone who is studying marketing, whether as a
subject in its own right or as a module forming part of any
business-related degree or diploma.
Marketing and Sales Strategy
covers Edexcel Unit 18 Advertising and Promotion and Unit 20, Sales
Planning and Operations
The book contains these sections:
- Advertising and Promotion
- Sales Planning and Operations
Features include summary diagrams, worked examples and
illustrations, activities, discussion topics, chapter summaries and
quick quizzes, all presented in a user friendly format that helps
to bring the subject to life.