Course Book
Price: £15.00 (Printed Text)
£9.00 (eBook
- 15% print allowance)
ISBN: 9780751768275
(Printed Text)
9780751776645 (eBook)
Suitable for: General business and foundation
level degree course. The book is mapped to Edexcel’s
Guidelines for the BTec Higher Nationals in Business (HNC/HND) and
provides comprehensive coverage of the Guidelines
Description: This course book introduces the
key aspects of marketing, including the concept and process of
marketing, segmentation, targeting and positioning, the extended
marketing mix and market segments and contexts.
Features include summary diagrams, worked
examples and illustrations, activities, discussion topics, chapter
summaries and quick quizzes, all presented in a user friendly
format that helps to bring the subject to life.