Course Book
Price: £15.00 (Printed Text)
£9.00 (eBook
- 15% print allowance)
ISBN: 9780751768336 (Printed Text)
9780751776706
(eBook)
Suitable for: General business and foundation
level degree course. The book is mapped to Edexcel’s
Guidelines for the BTec Higher Nationals in Business (HNC/HND) and
provides comprehensive coverage of the Guidelines
Description: This course book takes the
user through the entire strategy process, starting with strategy
formulation, through strategic planning, strategy evaluation and
selection and finally to strategy implementation. It draws on
numerous established sources, thus providing a well-rounded and
balanced account.
Features include summary diagrams, worked examples and
illustrations, activities, discussion topics, chapter summaries and
quick quizzes, all presented in a user friendly format that helps
to bring the subject to life.